Yritys Googlen hakuun yritysprofiilia optimoimalla (GBP)

25/09/2021

SEO Kari Nieminen

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Yritys Google hakuun Googlen yritysprofiilin avulla (ent. GMB)

Kysy Googlelta on muodostunut tärkeäksi nykyajan hokemaksi. Tässä artikkelissa käydään läpi miten saat yritykseksellesi paikallista hakukonenäkyvyyttä Googlen yritysprofiilia optimoimalla.

Katso kuitenkin ensin video siitä miten perinteinen orgaaninen haku ja Google My Business-paikallishaku eroavat toisistaan

</p> <h2 class="wp-block-heading"><span class="ez-toc-section" id="tarkista-oletko-tayttanyt-nama-asiat-googlen-yritysprofiilissa-huolellisesti"></span>Tarkista oletko täyttänyt nämä asiat Googlen yritysprofiilissa huolellisesti<span class="ez-toc-section-end"></span></h2> <h3 class="wp-block-heading">1. Tarkista yrityksen pääluokka Google profiilissa</h3> <p class="wp-block-paragraph">Tutki kilpailijoidesi pääluokkia ja valitse omasi sen perusteella johon yrityksesi palvelut kuuluvat. Käy katsomassa 20-30 kilpailijan luokitusta ja päätä sen jälkeen omasi.</p> <h3 class="wp-block-heading">2. Tarkista sisältääkö Google yritysprofiilin nimi avainsanoja?</h3> <p class="wp-block-paragraph">Googlen ohjeiden mukaan Google My Business-tilin nimi pitää heijastaa reaalimaailmassa olevaa yrityksen käyttönimeä, joka löytyy nettisivulta tai yrityksen kylteistä.</p> <p class="wp-block-paragraph">Olet etulyöntiasemassa jo yrityksesi nimi/käyttönimi sisältää alallesi tärkeitä hakusanoja. Pelkästään jo <a href="https://seokarinieminen.com/mika-on-avainsana/" data-type="post" data-id="3753">avainsanan</a> sisältävän nimen avulla voit parantaa näkyvyyttäsi hakutuloksissa. Voit omalla riskilläsi lisätä nimeen avainsana tai paikkakuntaan viittavan sanan. Se on kielletty <a href="https://support.google.com/business/?hl=fi#topic=4596754" data-type="URL" data-id="https://support.google.com/business/?hl=fi#topic=4596754" rel="nofollow noopener" target="_blank">Googlen ohjeistuksessa</a> ja siitä voi tulla sanktioita. Mutta jotkut käyttävät sitä ja pääsevät tulosten kärkipäähän.</p> <h3 class="wp-block-heading">3. Kuinka lähellä tiedonhakijan olinpaikka on yrityksen sijaintia</h3> <p class="wp-block-paragraph">Kun palvelun tai tuotteen hakija tekee haun, niin hän haluaa nähdä mahdollisimman lähellä häntä olevia vaihtoehtoja. Joten Google antaa etusijan yrityksille, jotka sijaitsevat lähellä hakijan olinpaikkaa. Tällä on merkitystä varsinkin mobiilihauissa.</p> <h3 class="wp-block-heading">4. Kuinka lähellä kaupungin keskustaa yritys sijaitsee</h3> <p class="wp-block-paragraph">Mitä lähempänä yritys sijaitsee haetun kaupungin keskustaa sitä suuremman painoarvon yritys saa hakutuloksissa. Yrityksen keskeisellä sijainnilla on näkyvyys merkitystä. Mutta tämä voidaan voittaa muuten vahvalla Googlen yritysprofiilin optimoimisella. </p> <p class="wp-block-paragraph">Kysy paikallisen hakukonenäkyvyyden parantamista <a href="https://seokarinieminen.com/helsinki/">Helsingin</a>, <a href="https://seokarinieminen.com/tampere/">Tampereen</a> ja <a href="https://seokarinieminen.com/turku/">Turun</a> seutukunnissa.</p> <figure class="wp-block-image alignright wp-image-1521 size-medium"><img fetchpriority="high" fetchpriority="high" decoding="async" width="267" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20267%20300'%3E%3C/svg%3E" alt="GMB paikallisille yrityksille SEO Kari Nieminen" class="wp-image-1521" title="Google My Business SEO Kari Nieminen" data-lazy-srcset="https://seokarinieminen.com/wp-content/uploads/2021/10/Google-My-Business-SEO-Kari-Nieminen-267x300.png 267w, https://seokarinieminen.com/wp-content/uploads/2021/10/Google-My-Business-SEO-Kari-Nieminen.png 400w" data-lazy-sizes="(max-width: 267px) 100vw, 267px" data-lazy-src="https://seokarinieminen.com/wp-content/uploads/2021/10/Google-My-Business-SEO-Kari-Nieminen-267x300.png" /><noscript><picture><source srcset="https://seokarinieminen.com/wp-content/uploads/2021/10/Google-My-Business-SEO-Kari-Nieminen-267x300.avif 267w,https://seokarinieminen.com/wp-content/uploads/2021/10/Google-My-Business-SEO-Kari-Nieminen.avif 400w" sizes="(max-width: 267px) 100vw, 267px" type="image/avif"><source srcset="https://seokarinieminen.com/wp-content/uploads/2021/10/Google-My-Business-SEO-Kari-Nieminen-267x300.png.webp 267w,https://seokarinieminen.com/wp-content/uploads/2021/10/Google-My-Business-SEO-Kari-Nieminen.png.webp 400w" sizes="(max-width: 267px) 100vw, 267px" type="image/webp"><img src="https://seokarinieminen.com/wp-content/uploads/2021/10/Google-My-Business-SEO-Kari-Nieminen-267x300.png" height="300" width="267" srcset="https://seokarinieminen.com/wp-content/uploads/2021/10/Google-My-Business-SEO-Kari-Nieminen-267x300.png 267w, https://seokarinieminen.com/wp-content/uploads/2021/10/Google-My-Business-SEO-Kari-Nieminen.png 400w" sizes="(max-width: 267px) 100vw, 267px" class="wp-image-1521 sp-no-webp" alt="GMB paikallisille yrityksille SEO Kari Nieminen" fetchpriority="high" decoding="async" title="Google My Business SEO Kari Nieminen" > </picture></noscript><figcaption><a href="https://seokarinieminen.com/google-my-business-seo/">Google My Business</a> – tilin optimoinnilla pääset kärkisijoille Google Maps hakutuloksissa. Kysy miten!</figcaption></figure> <h3 class="wp-block-heading">5. Lisää yrityksen lisätoimialat GMB-tilillä (lisäluokka)</h3> <p class="wp-block-paragraph">Jos yritykselläsi on sivutoimialoja, niin täytä ne tähän. Voit syöttää kaiken kaikkiaan yhdeksän lisäluokkaa. Älä täytä toimialoja, joille et toimita tuotteita tai palveluita.</p> <h3 class="wp-block-heading">6. Kotisivuun Iinkittävien nettisivujen auktoriteetti ja laatu</h3> <p class="wp-block-paragraph">Kun yrityksen kotisivulla on hyödyllistä tietoa asiakkaille, niin sitä enemmän siihen on linkkejä muualta netistä. Mitä korkeampiauktoriteettisilta sivuilta nämä linkit tulevat sitä uskottavammalta yrityksen kotisivu Googlesta näyttää ja sitä korkeammalla hakutuloksissa se haluaa yritystä näyttää. Varmista että yrityksesi on mahdollisimman monissa vakiintuneissa hakemistoissa ja täytä sinne aina huolellisesti yrityksen NAP.</p> <h3 class="wp-block-heading">7. Käytä tärkeitä hakusanoja arvosteluiden vastauksissa</h3> <p class="wp-block-paragraph">Kannusta asiakkaitasi kertomaan miten olet heidän ongelmansa ratkaissut mahdollisimman yksityiskohtaisesti, jotta heidän antamaansa <a href="https://seokarinieminen.com/google-arvostelut-hakukoneoptimointi/" data-type="post" data-id="2894">arvosteluun</a> tulee luonnollisesti yrityksellesi tärkeitä hakusanoja. Käytä samoja tärkeitä hakusanoja myös vastatessasi arvosteluun. Jos et tunne yrityksesi tärkeitä avainsanoja, niin tutustu <a href="https://seokarinieminen.com/avainsana-tutkimus/">avainsana-analyysiin</a></p> <h3 class="wp-block-heading">8. Korkea arvostelujen tähtiluokitus keskiarvo (4 – 5 tähteä)</h3> <p class="wp-block-paragraph">Google haluaa näyttää yrityksiä, jotka palvelevat asiakkaitaan hyvin. Sen takia arvostelujen keskiarvon tulisi olla 4:n tähden ja 5:n tähden välillä. Älä murehdi satunnaisista 3 tähden arvosteluista, sillä on paljon uskottavampaa että arvostelut vaihtelevat hieman, kuin että en ovat koko ajan 5 tähteä.</p> <h3 class="wp-block-heading">9. Spämmi listausten ehkäiseminen</h3> <p class="wp-block-paragraph">Jos täyttävät väärin Googlen yritysprofiilin, niin voit ilmoittaa Googlelle ja pyytää profiilin pitäjää muuttamaan epäreilusti täytetyt tiedot profiilista kuten avainsana otsikossa.</p> <h3 class="wp-block-heading">10. GMB-tilin täyttöaste</h3> <p class="wp-block-paragraph">Jos tililläsi on kaikki mahdolliset kohdat täytetty maksimiinsa, niin se sijoittuu paremmin kuin puoliksi täytetty tili. Eli täytä kaikki kohdat mahdollisimmat täyteen.</p> <h3 class="wp-block-heading">11. Vahvistettu GMB – tili</h3> <p class="wp-block-paragraph">Jos et ole vielä vahvistanut Google profiilasi, niin tee se tänään. </p> <h3 class="wp-block-heading">12. GMB – tilillä olevien arvostelujen lukumäärä</h3> <p class="wp-block-paragraph">Google haluaa näyttää yrityksiä, jotka saavat paljon arvosteluja. Se tarkoittaa että yritys on aktiivinen ja palvelee asiakkaitaan hyvin.</p> <h3 class="wp-block-heading">13. Avainsanat GMB – laskeutumissivun otsikossa</h3> <p class="wp-block-paragraph">Kun liität nettisivusi osoitteen Googlen yritysprofiiliin-tiliin, niin varmista että käytät sillä sivulla samoja avainsanoja (hakusanoja), kuin käytät profiilissakin. Se luo yhtenäisyyttä ja antaa Googlelle varmuuden siitä että GMB-tilin ja nettisivun sisältö vastaa toisiaan.</p> <h3 class="wp-block-heading">14. GMB – laskeutumissivulle tulevien linkkien laatu ja linkittävän domainin auktoriteetti</h3> <p class="wp-block-paragraph">Google haluaa lähettää liikennettä sivulle, joka koetaan netissä laadukkaaksi ja sinne on ohjattu paljon hyviä linkkejä. Varmista että kotisivullesi tulee mahdollisimman paljon laadukasta liikennettä monista eri sivustoista, joilla on mahdollisimman korkean domain auktoriteettu (eng. <a href="https://moz.com/learn/seo/domain-authority" data-type="URL" data-id="https://moz.com/learn/seo/domain-authority" rel="nofollow noopener" target="_blank">domain auhtority</a>)</p> <h3 class="wp-block-heading">15. Palveluissa ja tuotteissa olevien avainsanojen vastaavuus yrityksen nettisivulla olevien tekstien kanssa</h3> <p class="wp-block-paragraph">Google My Business-tilillä pystyt kertomaan tuotteistasi ja palveluistasi. Tarkista että käytät tuotekorteilla ja palvelukuvauksissaa samoja hakutermejä, kuin nettisivullasikin.</p> <p class="wp-block-paragraph"><span class="s1">Lähde: <a href="https://whitespark.ca/local-search-ranking-factors/" rel="nofollow noopener" target="_blank">https://whitespark.ca/local-search-ranking-factors/</a></span></p> <h2 class="wp-block-heading"><span class="ez-toc-section" id="usein-kysyttya-siita-miten-yritys-saadaan-google-hakuun"></span>Usein kysyttyä siitä miten yritys saadaan Google hakuun<span class="ez-toc-section-end"></span></h2> <div id="rank-math-faq" class="rank-math-block"> <div class="rank-math-list "> <div id="faq-question-1667819793656" class="rank-math-list-item"> <h3 class="rank-math-question ">Miksi yritys ei löydy Googlesta?</h3> <div class="rank-math-answer "> <p>Yrityksesi ei löydy Googlesta jos sivusi eivät ole ideksoituneet. Tarkista tällä hakuoperaattorilla onko sivusi indeksoitunut. <strong>site:https://sinunkotisivusi.fi</strong><br />Tai sitten kotisivullasi ei ole riittävän paljon kirjoitettua haettavasta asiasta. Korjataksesi tämän lisää sivustollesi lisää sisältöä aiheesta josta haluat löytyvä Googlesta. Kirjoita yhdestä aiheesta aina n. 850-1000 sanaa. </p> </div> </div> <div id="faq-question-1667819812194" class="rank-math-list-item"> <h3 class="rank-math-question ">Miten Google-haku toimii?</h3> <div class="rank-math-answer "> <p>Google-haku toimii seuraavasti. Kun kirjoitat hakutermin Googlen hakukenttään, niin <a href="https://seokarinieminen.com/google-haku-algoritmi/" data-type="post" data-id="4366">Googlen hakualgoritmi</a> yrittää ymmärtää mitä asiaa etsit ja tarjoaa ehdotuksia hakutulokseksi. Jos et löydä haluamaasi yritä tarkentaa ja rajata hakua kapeammalle.</p> </div> </div> <div id="faq-question-1667819826451" class="rank-math-list-item"> <h3 class="rank-math-question ">Miten Google näkyvyyttä?</h3> <div class="rank-math-answer "> <p>Paras keino lisätä <a href="https://seokarinieminen.com/yritys-googlen-hakuun-ja-siihen-vaikuttavat-rankkaustekijat/">Google näkyvyyttä</a> on kirjoittaa kotisivullesi lisää sisältöä. Hyvänä nyrkkisääntöjä voi pitää että jokaista tarjoamaasi palvelua vastaan täytyy olla yksi n. 850-1000 sanan artikkeli. Tutustu <a href="https://seokarinieminen.com/blogin-hakukoneoptimointi/" data-type="post" data-id="6855">blogin hakukoneoptimointiin</a> artikkelistamme.</p> </div> </div> </div> </div> <h2 class="wp-block-heading"><span class="ez-toc-section" id="haluatko-tehda-itse-hakukoneoptimointia"></span>Haluatko tehdä itse hakukoneoptimointia?<span class="ez-toc-section-end"></span></h2> <p class="wp-block-paragraph">Tutustu kirjoittamiini hakukoneoptimoinnin oppaisiin</p> <ol class="wp-block-list"><li>Hakukoneoptimointi opas 2023</li><li><a href="https://seokarinieminen.com/sisainen-hakukoneoptimointi/" data-type="post" data-id="6821">Sisäinen hakukoneoptimointi</a> – kaikki mitä siitä täytyy tietää</li><li><a href="https://seokarinieminen.com/ulkoinen-hakukoneoptimointi/" data-type="post" data-id="6824">Ulkoinen hakukoneoptimointi</a> – on muutakin kuin backlinkkejä</li></ol> <p class="wp-block-paragraph"></p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> 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data-element_type="section" data-e-type="section"> <div class="elementor-container elementor-column-gap-extended"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d358ab2" data-id="d358ab2" data-element_type="column" data-e-type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-be5120d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="be5120d" data-element_type="section" data-e-type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-acecaf8" data-id="acecaf8" data-element_type="column" data-e-type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6aeca1e 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size-thumbnail wp-image-5245 sp-no-webp" alt="SEO Kari Nieminen logo" loading="lazy" > </picture></noscript> </a> </div> </div> <div class="elementor-element elementor-element-6e146a8 elementor-widget elementor-widget-text-editor" data-id="6e146a8" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>SEO Kari Nieminen<br />Sillanpäänpolku 8, 24130 Salo<br /><a href="tel:0400125160">0400125160</a><br /><a href="https://www.linkedin.com/in/seo-kari-nieminen/">LinkedIn</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-06088c2" data-id="06088c2" data-element_type="column" data-e-type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1d3fc2d elementor-widget elementor-widget-heading" data-id="1d3fc2d" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Palvelut</h4> </div> </div> <div class="elementor-element elementor-element-aefcdef ecs-nav-layout-vertical e--pointer-background elementor-nav-menu--dropdown-none e--animation-fade elementor-widget elementor-widget-nav-menu" data-id="aefcdef" data-element_type="widget" data-e-type="widget" data-settings="{"layout":"vertical","submenu_icon":{"value":"<i class=\"fas fa-chevron-down\" aria-hidden=\"true\"><\/i>","library":"fa-solid"}}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-background e--animation-fade"> <ul id="menu-1-aefcdef" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5378"><a href="https://seokarinieminen.com/hakukoneoptimoinnin-palvelupaketit/" class="elementor-item">SEO-paketit 110%</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-790"><a href="https://seokarinieminen.com/kotisivut-yritykselle/" class="elementor-item">SEO Kotisivut</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-palvelusivu menu-item-792"><a href="https://seokarinieminen.com/google-my-business-seo/" class="elementor-item">Google Yritysprofiilin optimointi</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-palvelusivu menu-item-445"><a href="https://seokarinieminen.com/google-ads-mainonta/" class="elementor-item">Google Ads-mainonta</a></li> </ul> </nav> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-aefcdef" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5378"><a href="https://seokarinieminen.com/hakukoneoptimoinnin-palvelupaketit/" class="elementor-item" tabindex="-1">SEO-paketit 110%</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-790"><a href="https://seokarinieminen.com/kotisivut-yritykselle/" class="elementor-item" tabindex="-1">SEO Kotisivut</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-palvelusivu menu-item-792"><a href="https://seokarinieminen.com/google-my-business-seo/" class="elementor-item" tabindex="-1">Google Yritysprofiilin optimointi</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-palvelusivu menu-item-445"><a href="https://seokarinieminen.com/google-ads-mainonta/" class="elementor-item" tabindex="-1">Google Ads-mainonta</a></li> </ul> </nav> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-02fd87b" data-id="02fd87b" data-element_type="column" data-e-type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e7b431e elementor-widget elementor-widget-heading" data-id="e7b431e" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Blogi</h4> </div> </div> <div class="elementor-element elementor-element-f557860 ecs-nav-layout-vertical e--pointer-background elementor-nav-menu--dropdown-none e--animation-fade elementor-widget elementor-widget-nav-menu" data-id="f557860" data-element_type="widget" data-e-type="widget" data-settings="{"layout":"vertical","submenu_icon":{"value":"<i class=\"fas fa-chevron-down\" aria-hidden=\"true\"><\/i>","library":"fa-solid"}}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container 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